Located in a hidden Fremantle basement at 1 Pakenham St, Lessons Concept Store is a high-end streetwear store established in September 2014 and built on a shared vision of its founders – Dani Mercer, her husband Conor Mercer and brother(-in-law) Jake Polce.
Showcasing their favourite brands in a moody, industrial environment and relaxed atmosphere, the creative trio behind Lessons is driven to be the first to introduce young and innovative brands such as Adyn, Knomadik by Daniel Patrick, Mr Completely, Nid de Guêpes, MISBHV, Phantom Project, Represent, Rhude, and Sons of William to the Australian market, as well as KTZ, Hood by Air and more.
Determined to be an integral part of Australia’s fashion scene, Lessons combines showroom with an after-hours bar, holds parties and creates original content for brands from around the world stocked in-store and online.
Not in Perth? Don’t worry, Lessons online store ships to Australia and worldwide.
Video: Pile TV